Mestizo
in 2019, as part of our commitment to the Latino culture and praising its culture & roots, SOMOS and Victoria launched the digital campaign that has generated the most impact in recent years. We managed to connect Mexicans with their admixture through data. Using proprietay predictive models, we created a UNIQUE user experience where Latinos could use different variables of their Heritage to get a better understanding of their ancestry.
We connect Latinos back to their roots
Nominated to different marketing awards and
bronce winner of the PremiosIABMixx 2020
